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Global vs per-channel content

Where: inside the composer, the tabs above the editor (desktop only)

This is the single most useful thing to understand about the composer, and the one people most often miss.

The default: write once

Section titled “The default: write once”

When the composer opens you are on the globe tab. Whatever you write there goes to every selected channel. One post, several platforms, several accounts, one piece of text.

For most posts this is all you need.

Detaching one channel

Section titled “Detaching one channel”

Sometimes one account needs different words: a hashtag block that suits one audience and not another, a caption in French on one account and in English on another.

Switch to that channel’s own tab. It starts locked, showing the global content, with a prompt to:

Click this button to exit global editing and customize the post for this channel

Click Edit content and that channel detaches. From then on:

  • Editing the global text no longer changes this channel.
  • Editing this channel no longer changes anything else.
  • The channel tab shows it is in per-channel mode, with a control to go back.

Going back to global asks for confirmation, because the customised version is discarded.

Mentions

Section titled “Mentions”

Typing @ in the editor opens a suggestion list that is meant to be filled by the platform. Suggestions are only requested on a detached channel, because a handle only means something on one platform — but on the channels connected here the list stays empty, see below. Type the handle as plain text; Instagram and TikTok resolve @name in a caption on their side.

When to detach and when not to

Section titled “When to detach and when not to”
  • The same video going out everywhere
  • Content where the difference between platforms is handled by settings rather than by text
  • Anything you will edit again later, since global edits stay in one place